Country: Brazil
Fields of specialization: marketing and production, technology and operational management, service management, marketing/operations interface, e-services and their customization. https://synergia.ksap.gov.pl/lecturers/prof-paulo-rocha-e-oliveira/
Expert lecturer in SYNERGIA: Process management
The main area of specialization of prof. Paulo Rocha e Oliveira is the management and marketing of services, with particular emphasis on services related to tourism. His most recent research focuses on managing issues at the interface between marketing and operations, including wait time management, service quality, customization strategies, and dynamic pricing.
Paulo Rocha e Oliveira is a professor in the Department of Marketing of IESE Business School. He holds an A.B. diploma. in mathematics from Princeton University and a doctorate in business administration from the Massachusetts Institute of Technology.
Research by Prof. Rocha e Oliveira have been presented at international conferences such as Frontiers in Services, INFORMS and Marketing Science and have been published in the journals: Manufacturing and Service Operations Management and Journal of Air Transport Management.
In Synergy, Prof. Paulo Rocha e Oliveira will teach a process management course.